About the Client
USA | Racing/Events
Ragnar was a free-spirited Scandinavian conqueror from which the Ragnarians are inspired to go out and explore the outdoor adventure with friends. With an idea to make running a team sport, Ragnar was brought to the surface in 2004 to scale up the running community. Ragnar needs no mention among running enthusiasts, as it holds worldwide racing events (including racing in the USA) in various formats: Road Relay and Trail Relay.
Talking about the technical aspect now, Team Ragnar aimed to streamline the vagueness and complexities in the execution of their races. It was a complete mess that needed a tailored software solution that could meet their unique event management needs.
It is understood that as the event organizing platform, a crucial aspect in making the entire event enjoyable for runners is to create a centralized platform for everything. A platform built for runners that has marketing and registration functionalities, self-managed runners activities, runners team coordination, race/event organization, and management.
When the client reached out, our business experts recommended a customized Event CRM software application to meet their needs. It was envisioned to serve as a centralized hub, enabling seamless interaction and collaboration between teams and runners involved in the planning and execution of virtual events.
Highlights
- Architects used humongous client data gathered for 20 years to create a futuristic architecture.
- Unique Event CRM app helped in executing hassle-free virtual racing events.
- The centralized platform fostered smooth interactions between runners, the operations team, and marketing executives.
- Built a futuristic digital ecosystem for Ragnar to empower them, host, and govern online events for years to come.
The Challenges
- Ragnar’s core offerings include unique races and fun-filled connecting activities. There was no off-the-shelf or market-ready solution Event CRM software available.
- Experimenting with various CRM platforms over the years created many data integrity and data accessibility issues that made the previous ecosystem more complex.
- A new custom Event CRM app was already facing serious challenges related to seamless integration, security, accessibility, real-time alerts to on-track runners, and self-check-ins.
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