Why Magento is the #1 Choice of eCommerce Startups?

Some Interesting Facts on Magento

• Magento powers 0.9% of all sites using a CMS, which means it powers 0.6% of all websites. (Source)
• Magento is amongst the top 10 CMSes used for building eCommerce sites. (Source)
• The United States, United Kingdom, Germany, and Netherlands are the top 4 Magento users. (Source)
• Magento is amongst the top 5 open-source CMS. (Source)
• LifeStyle, home & garden, eCommerce & shopping, and computer electronics & technology are top categories that prefer Magento Open Source. (Source)
• Around 171,800 merchants are using Magento. (Source)

Also Read: Interesting Facts of Using Magento for Your Next eCommerce App

Supremely Customizable

With Magento, you will get diverse options on shipments, payment, and language options to accommodate the platform users. With the right Magento inventor, nearly any functionality you can imagine is possible.

Because Magento is an open-source platform, the utmost features you may want to integrate would be available in the form of plugins. These in-built extensions will streamline and enhance requirements related to accounts, payments, operations, etc.

Magento is Faster & Functional

Baymard research reports that 50% of users abandon their shopping cart’s when the loading timer exceeds 30 secs. This could cost a startup millions as online shoppers are normally impatient and they tend to try other eCommerce stores for a better experience. With high demands, the performance and speed of your eCommerce store are critical. Numerous fully customizable plugins are available for Magento that enhance the overall look and functionality of online stores.

In SEO terms, it is a well-known fact that websites with faster speeds tend to gain higher visibility with improvised rankings in Google. A web eCommerce store developed in Magento will boost your traffic, leads, and revenue from it.

Magento is Optimized for Mobile Use

Mobile device usage is rising for online shopping with every passing day. Instead of building a basic desktop-friendly store and then worrying about the mobile version, an eCommerce setup that works well on all platforms from the get-go will save you tons of hassle in the long run.

Magento has a lot to offer to eCommerce startups. There are extensions available in Magento development that can convert your entire eCommerce web store into a faster-loading mobile version. There are also hundreds of specific options delivering greater shopping experiences, from consolidating JavaScript lines to adding a Live Chat module for online shoppers.

Magento Integrates with Different Platforms

Painless integration with third-party services simplifies the process of adding new functionality or upgrading an existing one. Magento 2 Integration with multiple third-party platforms empowers store owners to avail of multiple benefits. Such third-party systems could be:

Payment gateways integration: Integrate your Magento 2 store with popular payment gateways such as Stripe, PayPal, Sage Pay, RazorPay, etc. for secure and seamless payment experiences.

Shipping software integration: You can integrate multiple third-party platforms to your Magento 2 eCommerce store based on your requirements. Such Magento 2 integration services will help you streamline multiple things, such as:

• Order management
• Automated shipments
• Comparing prices
• Printing labels, packing slips, etc.
• Inventory management
• Tracking shipments
• Reporting & analysis

CRM integration: CRM systems can help vendors to level up customer engagement by using gathered data and building customer loyalty. The data also helps to strategize a functional approach for better decision-making related to future sales and marketing. Some globally popular CRMs that Magento is compatible with are Salesforce and Zoho.

Social media integration: Besides supporting a number of social media integrations, Magento 2’s social login extension can increase the number of your registered customers by providing a registration shortcut that allows logins via social networks.

Therefore, your visitors can use Facebook, LinkedIn, Twitter, and Google for rapid registration. Other integrations like Magento Social are a good free option, as well as MiniOrange and Magestore, which help utilize the potential of your eCommerce social media accounts.

Advanced Reporting & Analytics Foster Intelligence

Magento integrates with Google Analytics (GA4) to provide detailed reports containing insights that can be incorporated into your digital marketing strategy. Its Report Overviews feature makes analysis easier or they can be sent effortlessly.

Dynamic reports can be created for different uses, such as:

• Coupon usage report
• Tax reports
• Search terms report
• Best viewed products report
• Abandoned shopping cart report
• Sales report

These reports are based on product, order, and customer data. While the platform’s Advanced Reporting uses BI technology for advanced analytics in case you do not have the account for Magento Business Intelligence account.

Reporting and smart analytics will help you understand the performance status of your Magento eCommerce store. Know the customers’ whereabouts, who they are, along with their order details. With these details, it will be easier for an eCommerce startup owner to track revenue, net profit, refunds, discounts, profit margins, conversion rates, etc.

Magento Increases Conversions

Magento 2 eCommerce store development guarantees increased conversions compared to the previous version of Magento. Why? Because Magento 2 provides mobile-friendly themes and an eCommerce app. It is proven that mobile users tend to spend more compared to desktop or computer device users, and delivering a mobile-friendly experience encourages them to make a purchase.

An eCommerce store optimized for mobile devices makes your store appealing, user-friendly, and easy to navigate.